Professional website optimization for everyone
Professional website optimization does not necessarily have to cost several hundred euros - with a few simple tricks, search engine optimization (SEO) is very easy. This article will tell you how to do this
Many website operators are often surprised that hardly any visitors come to your site, and when a single user visits their site lost, leave them again immediately because they cannot find the appropriate information or are driven away by the look of the website. For web shops in particular, professional website optimization is vital, because without it the shop will not be able to make any profits. However, anyone who thinks that good SEO optimization always has to be expensive is wrong. This article tells you how you can whip up your site in just a few hours.
Professional website optimization can only be achieved with a CMS
Many will ask themselves with this heading - "What is a CMS?" The answer to this question is not like that complicated: CMS stands for Content Management System - that is, so to speak, the scaffolding of your website that you fill with content can.
- Professional CMS systems are e.g. B. WordPress, Joomla or TYPO3. Because of its unlimited variety, WordPress is particularly popular with bloggers, but also with some web shop administrators. Because WordPress is characterized above all by its huge community, which is constantly new Additional features developed which you can add or remove from your website with just a few clicks can.
- The main reason a good site can only run with a decent CMS is the fact that Google and others Search engines your website according to structure, link structure, content, website optimization and countless other criteria rated. The better Google rates you, the higher up you will land in the search results. If you use a CMS, this provides e.g. B. ensuring that the URLs (the address in the address line of your browser) do not contain any cryptic character strings, but clear and meaningful links - this also leads to better ratings from Google & Co.
- Above all, you should pay particular attention to the design used - improperly programmed design templates are automatically penalized by Google. It is therefore always best to use paid design templates. This was a bit of a cost to start with, but it adds a lot to your pagerank. Especially if you run an online shop, you prefer to use a paid design.
Online shop operators usually know that sales success depends largely on ...
The SEO content does it
Are you wondering why your visitors leave the site after a few seconds? This can happen for a number of reasons - but mostly boring and exhausted copywriting is the main reason. A professional website optimization always includes the writing of content-wise appealing texts.
- Be unique! Always use a text you have written yourself - Google penalizes websites very severely if it finds a text copied 1: 1 from another website on yours. If writing is too tedious for you, take advantage of it Author platforms like Textbroker. There you can get a unique text for just 3 to 4 euros per 400 words, which has also been checked by a duplicate checker program. So you can be sure that you will get a 100% unique text on the net.
- Always write your text SEO-optimized. Da means if you z. B. If you write a text about a new laptop model, for example one from "Dell", use the keyword "Dell" about 2-4 times in the text (with a 500 word text). For longer texts, increase the number of keywords accordingly. Make sure, however, that you do not "clutter" your text with the keyword, this can again have a negative effect on your PR (pagerank).
Essential for SEO optimization: link building
After your website has been published for the first time, hardly anyone will know your website. Therefore, by spreading your website, you need to get more people to know your website.
- You should therefore use social networks such as Facebook, Myspace, etc. as well as forums, which have roughly the same subject area as your website, and either put a link to your website in your signature there, or you write some contributions, e.g. B. you could write a topic about the fact that you recently found a great site on the net (-> your site) and want to ask the forum users what they think of it.
- This creates links to your website on external pages. These are also called "backlinks". The more backlinks refer to your website, the better it will be ranked by Google. A growth of around 3-5 backlinks per day is recommended.
If you follow these basic tips, your web pages should shoot up in search results after optimization. When building links, make sure that you don't build too many links per day / week / month, otherwise Google could recognize this as unnatural and lower your PR as a result.
