Why don't national teams wear advertising on their shirts?
Advertising on the soccer jersey - this is a completely normal sight for Bundesliga fans. National team players, on the other hand, do not wear advertising banners on their clothing. But why not? The reason is in a sense ethical.
Advertising on the jersey - a lucrative source of income
- In the German Bundesliga, it is common for players to wear advertising on their jerseys. Bayern Munich advertises for Telekom, Schalke for the Russian energy company Gazprom and Dortmund for Evonik (as of 2014).
- According to legend, jersey advertising was invented by the schnapps manufacturer Jägermeister, who Werder Bremen club denies this and insists on getting the idea first be.
- The advertising on the jersey is definitely lucrative: the teams collect several million euros year after year for the printed banners. The world leader is FC Barcelona, which advertises an airline from Qatar for 30 million euros.
- Even with national teams it can happen that advertising appears on the jersey. However, this is extremely rare even in rather poor countries. The reason for this is of an ethical nature - more on that below
That is why national teams do not wear advertising banners
There is a rumor that FIFA is advertising on the Jerseys officially prohibited by national teams. However, this is not the case. Rather, most national football associations voluntarily declare the jerseys of their national teams to be an ad-free zone. For example, the German soccer legend Günter Netzer is of the opinion that advertising banners on the shirt or trousers of the national team simply do not belong, so they should not be worn. Otherwise, according to Netzer, it would Football at some point degenerated into a purely commercial event and that was not the basic idea of sport. In other words: the officials consider it unethical, i.e. morally wrong, to use every available inch in sport to induce fans to buy any product. In addition, by wearing their jerseys, the national players are practically advertising something else - namely their country. National games are always about the image of the nation, and that should not be exploited commercially in a negative way. The companies are likely to be annoyed, because hardly anyone looks at the gangs, on which advertising is allowed during important games. Nevertheless, it will remain so that only the logo of the clothing sponsor can be seen on the jerseys.
The German national football team has been playing since it was founded at the beginning of ...
