Use Facebook for business
Facebook is the largest social network in the world. Not only can you use it privately, but you can also advertise your business or service. Many options are free.
Make the business known in the social network
- For freelancer and self-employed people with their own business, Facebook offers various options with which you can make your offers known to a large group.
- Log into your Facebook account and create one page. Define one of the given categories. You will then have the option to add a profile picture and enter information about your company or business idea. You will be guided through the settings using predefined masks. If you would like to make adjustments later, click on the settings wheel in the upper right corner. You can change your profile picture and the essential information by clicking directly in the picture or in the info box.
- Make sure that your page is visible to the public. Give the page your company name or use your own name if you are a freelancer.
- If someone wants information about your offers, they'll go straight to your page by entering your name or the name of your company in the Facebook search window. Alternatively, you can search using Google. In the settings, click to allow Google search. The search engine then directs interested parties to your Facebook page.
- The functions "share" and "like" are very interesting. If someone finds your offers or services interesting, they can share them. They appear on his profile and, depending on the setting, can be read by all friends or even publicly. If interested people share this information again, your offers spread very quickly in the network. A connection to your site can be established with one click.
- If you like your offers, you can click on "I like", so like them. The more likes you have, the more interesting your page is for new visitors.
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Free and paid options on Facebook
- If you use a Facebook page to promote your business, this is completely free for you. Facebook is also a commercial advertising platform. The use of the advertising options is chargeable. However, you can decide for yourself how much money you want to invest in it.
- You can create an advertisement that consists of a photo and a small piece of text. This is displayed next to the main page. When a prospect clicks on the ad, they'll be directed to your page. For each click you pay an amount that is usually less than one euro.
- In your settings you define a maximum amount that you would like to spend per day, week or month. When the money runs out, the ads will stop. The advertisement will then start again in the following month.
Setting up a page on Facebook is easy and takes a few minutes. Maintaining the page with offers and interesting comments doesn't take much time either. There is hardly an easier way to inform a large number of people about your offer.
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