How do I create a business plan?

What you need:

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The business plan is an elaboration of the entire business concept of the company idea. The creation of such a business plan is not a one-time process, but a process that needs to be updated on a permanent basis.

Formal aspects of creating the plan

• The first thing the reader notices when looking at the business plan is of course the layout. You should therefore ensure that the font, formatting (line spacing, paragraph, page numbers, etc.) and overall appearance are consistent when creating.

• Spelling and grammar are just as important as the layout when creating the business plan. Read the business plan thoroughly for these two points again before printing and before submitting it. You should also carefully check the facts and figures again.
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• From time to time you can also incorporate charts, overviews and graphics into your business plan. This makes reading easier and makes your idea clearer and easier to understand.

• Make sure that the entire business plan does not exceed 25 pages. Exceptions are possible in extremely unusual or extensive cases. In general, however, the 25 pages are used as a yardstick.


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• In addition to the text pages, the report should also contain a cover sheet with information on the topic and the names of the potential company founders. A table of contents should also introduce the topic to provide an overview. Have the business plan professionally binding if you hand it in in a printed version.

Content-related aspects of the business plan

• In general, it must be ensured that the information is realistic and reflects the facts. Under no circumstances should incorrect numbers or facts be included in the business plan.

• The most important and often decisive thing about the business plan is the short summary at the beginning. When creating it, you should make sure that the business concept is roughly described on about two pages. The essential points should be included and the reader should be interested in the concept.

• In the next chapter, explain the exact business idea as well as your goals and visions. Why do you think this concept should be promoted?

• When creating the business plan, prove the market opportunities of your business idea based on the competitive, market and industry situation. To do this, carry out some analyzes (portfolio analysis, SWOT analysis, etc.). Show opportunities and risks, advantages and disadvantages of your concept. Of course, the chances and advantages should outweigh the odds - the potential financiers think pessimistically.

• You should go into more detail on the subject of risks, especially if there is a high risk potential, in a separate sub-item of your business plan. Explain the possible problems here and suggest solutions or compensation suggestions.

• In a further chapter, show the planned organizational structure (organizational chart, legal form, number of employees, etc.) and explain your decisions.

• Describe the one you are planning in the business plan marketing-Mix. Above all, you should go into more detail on the points of promotion and placement - i.e. the marketing and sales strategy of the planned company. What is the logistics behind it? How do you want to present and market yourself to the outside world? What does your company stand for?

• You should also briefly but specifically explain who your target group is. For whom do you offer solutions or products? Also give comprehensible reasons for this.

• In addition, your concept for the possible implementation and realization of the business idea is still missing. How did you imagine the first few years from planning to consolidation on the market?

• A planning calculation should not be missing when creating the business plan. List all relevant budget figures there (fixed and variable costs, expenditure, sales, profit (EBIT), etc.). Then also list how much start-up capital you need and what specific ideas you have of working with the investor.

• You can also find free templates for creating business plans on the Internet. In any case, pay attention to the seriousness and quality of the providers. In general, you should always have your business plan checked again by a specialist.