How do you pronounce Amazon?

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The Internet marketplace Amazon is one of the largest online retailers, but has kept a secret to this day: Nobody knows how to pronounce the name of the company.

" Amazon" is derived from the Amazon.
"Amazon" is derived from the Amazon.

Amazon - a large online retailer

The online marketplace Amazon has consistently worked its way up to become the market leader in mail order business since the nineties. At first you could mainly buy books there, then multimedia items and finally everything else from clothing to groceries. With the introduction of the Kindle e-book reader, the retailer has also taken a leading position in this sector. Unlike other large Internet companies such as eBay or also Google But hardly anyone at Amazon knows how to pronounce the brand name correctly. Even in the TV commercials, the pronunciation varies from "Ammasson" to "Ämmäson" to "Amazoon" with a long o. But which of these variants is the right one?

This is how you pronounce the brand name correctly

  • Anyone who deals with the company's history of the online marketplace will quickly find that the Name comes from the Amazon, as the company philosophy is based on the huge and widely ramified river relates.
  • You can then quickly draw the right conclusions from this in terms of pronunciation. In English the river in question is called "Amazon" and is pronounced "Ämmäson". If you want to choose the original pronunciation, you should stick to this version.
  • In Germany the river is pronounced "Amazoonas" with a long o. So if you want to use the German pronunciation, you should simply say "Amazoon".
  • All intermediate variants, including the third known version "Amasson", are therefore wrong and should therefore not be used.
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Conclusion: How you pronounce the internet retailer correctly depends in part on your personal preferences in terms of the German or English language.

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