Organize competitions on Facebook
Facebook has become an integral part of our everyday lives. Not only private individuals can be found there, but also companies of all kinds, organizations and well-known people. The butcher around the corner and also world-famous companies are among the active users today. These use Facebook as a new marketing strategy: attract customers and get them excited about your products and services. Competitions on Facebook are becoming more and more popular and are very popular. But a competition cannot simply be organized. However, there are also guidelines that must be followed.
The guidelines for competitions on Facebook
- Facebook wants to avoid any liability for sweepstakes organized by its users. If a user violates the guidelines, both the competition and the fan page can be removed. To avoid this, you should inform yourself about the guidelines (Facebook Promotion Guidelines) and adhere to them before the competition.
- The competition must be organized externally and may not be located directly on the Facebook server. This means that it must not be hosted directly on the wall of your fan page, as in this case it is directly on the Facebook server. However, you can use applications and use an iframe to integrate a competition in a tab on your fan page. In this case, the competition is on the application's server. You can then upload a graphic with a link to the competition page to promote it. Another alternative would be to host the competition directly on your website or blog and then make it known through Facebook.
- If you organize a competition on Facebook, this must not be linked to the fact that the participant has to become a fan in order to take part. But it is allowed, because the number of participants is restricted so that only fans of the site are allowed to participate.
- Sweepstakes winners may not be sent directly via the stream, private message or Chat announced by Facebook, because this also violates the guidelines. Winners are only allowed over e-mail be notified. The best way to do this is to create a form in which your participants can enter their data, together with a confirmation of the conditions of participation.
Successful competitions - well thought out from start to finish
- Every competition has conditions of participation, such as B. Specification of the data, duration of the competition, determination of winnings and much more. in the Internet you will find numerous conditions of participation and can thus find out exactly what belongs in your conditions of participation. Remember that your participants must confirm this in order to take part in the competition. It would be ideal to combine this with a form in which the users have to enter their e-mail address.
- A competition only runs for a limited time. Remember to set a start and end time for your competition.
- Right from the start, think about what kind of goal you want to achieve with the raffle on Facebook. Goals can e.g. B. be, get new fans, keep your customers on your fan page and many others.
- Also define the target group for which you intend the competition. Address them directly in your competition ad.
- Unusual competitions on Facebook entice you to take part. You can get ideas from your fellow campaigners, but you should organize an individual competition.
- Attract your fans to join in and tell their friends about it. Choose a win because the user can also assign to your business. If you are a shop that sells pet food, you shouldn't offer a USB stick, but a snack package for the dog.
- Make it possible for the participants to have a say in who will be the winner, so tell your friends about the campaign, because after all they want to win. However, you should prevent manipulation by an independent jury ultimately choosing the winner from the top 10.
- To encourage more fans to take part in your competition, you can send out newsletters, include it in your signature, or point it out on your blog or website.
- During the duration of the competition, make sure to answer user questions as quickly as possible and that you actively operate your site for the duration of the competition, for example with Intermediate result.
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Evaluate after the competition: Was your goal achieved, how was the participation, what was the reaction of your fans and what can you do better at the next competition?
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