What can I do to ensure that my website is easily found on Google?
Having your own website is a must-have today, not just for companies and the self-employed. In the age of Web 2.0, fewer and fewer private individuals want to forego presenting themselves with their own website on the Internet. But what use is the most beautiful website if nobody can find it? In order to place your website well in Google searches, you should already think about how it can best be found by your future target group when designing the page. But even an existing website can be optimized for Google search if you have understood its criteria and know how to use them correctly.
What you need:
- Internet access
- For the improved findability of your website at Google you should first find out which search queries users are using to visit your site. Google's own tool is suitable for accurate visitor statistics Google Analytics.
- Also, collect terms by which you think you will be searched for. Do not ignore terms that you may think are technically incorrect, but which are often used in common parlance. Be sure to mention these terms on your website. Ideally, they should Keywords even create headings, navigation entries or links. Their central importance is thus recognized by Google and decides your place on the list of search entries (Ranking).
- Put a clearly structured text in front of your website with the central tasks and statements of your company or similar (About Us, About, etc.), in which you use the central keywords. Google not only searches these texts for the specified ones Keywords, but also works with keyword catalogs. This means that related search terms are also taken into account. Structure the sub-pages of your website with meaningful headings.
- You can also use the tips for making a website easier to find with Google, which the company makes available to you in its support: http://www.google.com/support/webmasters/bin/answer.py? hl = de & answer = 35769.
- Google does not search the entire web with every request, but works with so-called Web crawlers, the the Internet Search for websites for Google and list and categorize them in a database. Google uses this database for a search. If you want to be listed on Google, make sure when setting up your website that the access for the Web crawler is guaranteed. To do this, make your HTML clear and easy to understand. GoogleCrawler have difficulties with JavaScript, frames, cookies and navigation with image buttons and Flash animations. If the content of your website is fed from a database, the GoogleCrawler may not be able to access it.
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- Under http://www.google.com/addurl/ you can send your URL directly to Google for listing.
- Once the general listing of your website on Google has been secured, you should make an effort to get your Ranking- Optimize place in Google search. Of course, success also depends on the existing competition. In general, the more specific the search terms under which you want to be found, the more successful it is search engines-Optimization.
- The HTML files that make up your website contain, in addition to the visible information for displaying the page, also invisible, superordinate information, the so-called Meta tags. This includes keywords relating to the content of the page. Google also records the content of the Meta tagswhy they should be carefully compiled by you.
- Update your website regularly. Frequently updated pages are listed higher on Google. Create e.g. B. a news area. Likewise, external links pointing to your website will help you get a better one Ranking-Place.
- If you are satisfied with the outcome of your Search engine optimization If you are not yet satisfied, Google also offers you the option of placing ads. The so-called Google AdWords. You decide for yourself which search terms you want to place an ad and the maximum amount you want to pay for a click on your page. According to this information, Google will place your ad.
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