VIDEO: Design your own flyer with an image editing program

instagram viewer

Build up the flyer step by step

  • Think about which group of people you would like to reach with which information and find out about common flyer formats and folding techniques.
  • The creation of a concept creates clarity about the structure and content of the flyer. Optimize all ideas, collect or write impressive passages of text and check suitable visual material. Each photo must be meaningful in the final print format. The variety of details in the picture can appear confusing.
  • It is essential to clarify the copyright on the material used.
  • Develop a color concept for the flyer. Set the basic colors according to the advertising message. (Shades of gray convey e.g. B. Seriousness, green, beige and brown tones bring nature and natural materials closer, red signals an alarm, warm orange colors ensure romantic moods, the blue can intensify maritime impressions, etc.) A suitable contrasting color is intended Accents.
  • The Internet offers many opportunities for high-quality, inexpensive flyer printing. Comparing can save you money. When you have found the optimal offer for your needs, find out about all the requirements for flyer printing.
    • Instructions - create flyers

    A well-designed flyer inspires and encourages you to pick it up. He ...

  • File size and print size differ due to cutting tolerances. This is important for the placement of all text and image elements outside of a safety zone.

Design the layout yourself

Be sure to carefully read the ISP's printing requirements for flyer printing. That saves trouble afterwards.

  • So you have to consider all the information about the required resolutions (dpi) before designing the individual pages. Subsequent extrapolation can lead to a loss of quality.
  • Likewise are those designated for printing File formats (e.g. B. JPG, TIF, PDF, CMYK in addition). Fonts may have to be in paths (resp. Curves).
  • Now you can optimize the image material in a graphics program, select and cut sections, color qualities and Edit contrasts, incorporate effects on request, create optical dynamics with shadows and format text passages and relay a message.
  • When inserting background colors or background images, use the options of transparency or brightness in order to guarantee optimal legibility of the text passage.
  • With all effects and formatting, less is often more. The good recording of the content on Flyer has priority.
  • If necessary, you can provide contact details (contact person, telephone numbers, address, etc.). Here you have to make sure that flyers can be in circulation for a longer period of time. So it is important that this information is also up-to-date later on.
  • If you have the opportunity, work with several layers when designing the flyers in the graphics program. By showing and hiding individual levels, you can easily test different layouts.
  • In between, save again and again in the selected final format and check whether all colors and effects are retained as desired. Different monitors often reproduce colors slightly differently.

Design problems with the flyer yourself

If your graphics program does not meet all requirements (e.g. B. CMYK conversion, PDF- create a file professionally) you don't have to despair immediately. Do some research on the Internet for optimal program alternatives. In many cases, free demo versions are sufficient for solving problems for a limited time.

click fraud protection