Evaluate social media statistics
Social media marketing is becoming more and more important. Companies that use Facebook and Co. properly benefit. Having your own Facebook fan page is almost mandatory in order to enable interaction with customers and to publicize new products. With the statistics provided by Facebook, success can be assessed even better, so that new posts can be posted in a more targeted manner.
Social media network Facebook statistics can be displayed
The statistics can only be viewed if you are the administrator of the fan page and have at least 30 fans.
- The so-called Facebook Insights is an important help in making the interaction with the fans even more successful. If you have a lot of fans, but they are mostly inactive, the page will bring you very little.
- Go to your fan page. At the top in the middle you will find the "Statistics". Click on "show all". Here you can see the current data based on a 7-day week. If you click on the four tabs "Like", "Reach" and "People who talk about it", you will receive further data. You can also display these for older periods. If you like, you can export the statistics in order to be able to evaluate them even better.
- If you click on "Reach", you will find out how many people you have reached and with which contributions they were addressed. "Paid" means anyone who has seen an advertisement or sponsored message. "Viral" are all those people who have seen a contribution from a friend. Also see the page views and the frequency of visits.
Analyze statistics and improve fan pages
- The demographic data is particularly important. How old are the people who took part and where do they come from? Analyze your company's target group and see whether this is reflected on your fan page.
- Match new publications to the statistics. Do your fans consist predominantly of women between 45 and 54, "people who talk about it", but are significantly younger, you need to make your posts so that you appeal to younger audiences who will make for a better audience Distribution. On the other hand, you could direct new posts more towards the 45- to 54-year-olds so that they can participate more actively, for example by commenting or sharing links.
- Make the effort and look at the dates for individual posts. Which species elicits stronger responses: pictures, Videos, links or questions? Do your fans react more often when you bring up certain topics? Adjust your strategy based on these numbers. Even if there is little interaction, you should reconsider your contributions. Aren't these interesting enough?
- In order to understand the growth, you should check every month at the beginning how many fans you have gained. If growth stagnates, you need to change your strategy. Also take a look at the users who are leaving your page. For particularly high rashes in both directions, you need to find the cause.
- However, one of your main goals should be to increase virality. The more often your fans share posts, the better you can address customers who are not yet fans of your site. Make a point of social media work on weekends. During this time, other fan pages are usually not as active, you can now generate more attention.
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Check your social media tool regularly to improve how you interact with your customers.
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