Cover letter for the sponsor search
When the tide is low in the club, it is not enough to wait for the next flood of donations. That's why it's good to write a donation letter. Because: as far as willingness to donate is concerned, Germany is fortunately not a developing country, but the small and large checks do not come by themselves either. In order to be successful with donation letters, it is therefore worthwhile to formulate the cover letter to three To set communicative miracle cures: the correct form, your own credibility and a watertight one Concept.
What you need:
- A specific concept of its own
- Stationery (preferably with logo), printer + pen (for personal signature of the person responsible)
- Envelope + stamps
- (self-) critical look
- If you are unsure: PC program with spell check and / or foreign dictionary
The form of the cover letter must be correct
- The correct form of the letter for the search for sponsors is - as the saying goes - a necessary but not a sufficient condition. As with an application or a business letter, you should have complete and up-to-date contact details that are correct Address, a current date, if possible also the handwritten signature of the authorized representative and, above all, the Pay attention to spelling.
- It is easiest if you have both a letterhead (if possible with a logo and perhaps information about the board of directors or Management of your facility and bank details) of your association, as well as the usual introductory and concluding Create text modules of a donation letter and use them for all future letters of this type in order to have a uniform layout guarantee.
- Of course, if you write a lot of letters, you don't have to formulate each text individually. You can also develop additional text modules for specific target groups such as new addressees, private individuals or major donors.
- It is advisable if your cover letter comprises one to a maximum of two A4 pages. Completeness and conciseness make reading a lot easier for the addressee. Always use friendly, authentic and factual language when writing.
Take the addressees seriously when looking for sponsors
- In order to convince the addressee with arguments, you should first realize who he is: A letter to a private small donor (e.g. B. all new residents in your village) must be worded differently than a cover letter to a major commercial donor (e.g. B. the district savings Bank). At this point, at the latest, it pays to use different text modules.
- It is always advantageous to write to the addressee by name and - if possible - to refer to previous joint collaborations. It is important that your addressee can always see for what reason you are writing to him and to what extent you have already familiarized yourself with his actions.
- Also, say thank you to addressees who have already supported you and mention that you did Commitment is valued when the addressees have already made a name for themselves in the field of funding to have.
Formulate a cover letter for the search for sponsors for your club
Funding can often be difficult for a club. Especially when in your club ...
Trustworthiness as club capital
- It is important that you signal your trustworthiness. Therefore, you should explain the work and motivation of your association in your letter and perhaps also one or two meaningful references (e.g. B. Participation in city festivals, close cooperation with the district administration, etc.).
- It can be a special opportunity if you combine your letter with an invitation to a personal meeting. This can be an individual conversation, an “open day” or an “event” with gastronomic and cultural accompaniment. But make sure that enough employees are present at such an encounter to explain your work and that factual persuasion is guaranteed.
- By the way: Trustworthiness also consists in rejecting donation offers that are linked to certain conditions. A good reputation is part of the share capital of a non-profit organization - if z. B. If a neighborhood association allows commercial electric blankets to be sold at the senior afternoon, both members and potential donors will migrate.
Facts enable mutual success for the club and sponsors
- Also, make sure that you stick to facts in your self-presentation. It is not a shame if many of your wishes have not yet been fulfilled, but it is dangerous if you build castles in the air towards those you are talking to. Because many donors do not want to invest in these: start with concrete and realistic planning and do not gloss over existing problems. If your contacts see figures that do not match the initial presentation, this can put you in argumentative distress.
- You can confidently and successfully offer potential donors win-win situations based on the solid foundation of authentic objectives. In any case, a donor will benefit from increasing their reputation by supporting you and being reported on. In addition, you can of course also use stronger incentives such as advertising space (especially in sports sponsorship or with financed vehicles) - but you should select your partners with the necessary sensitivity and clear agreements meet.
How helpful do you find this article?
