Save postage on reply letters

What you need:

• printer

• The function of sales letters is to get in touch with the customer and to encourage him to take action. In the best case scenario, the customer should send a reply letter back to buy something or to request more information. Sweepstakes are also very popular for checking customer addresses for correctness.

• So that the customer does not incur any costs for his reply letter, you can assume the postage for the reply without surcharge if you design the reply letter correctly.

Correctly design the address of the reply letter

The reply letter must be capable of automation and the following points must be strictly adhered to:

1. It must be possible to machine the mail items. In any case, this excludes handwritten addressing. You must print your address legibly on the reply letter. Make sure that you don't print a blank line between the street and town, as was the case in the past.
2. Two lines must be inserted exactly above your address: "Deutsche Post" with the logo of the Post horns and "advertising reply" must be printed in the same font and font size as the Address. A stamp is not allowed and you are also not allowed to use a sticker.


Franking the reply letter - this is how you do it correctly

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3. Transparent envelopes or plastic envelopes are also not permitted.
4. The address block must be in the lower right quarter of the envelope.
5. Under no circumstances should you use fancy stamps to imply that postage has already been paid for.

"Remuneration pays recipient" - this is how your customer saves postage

Basically, you have the option of three alternatives:

1. "Remuneration pays recipient" means for your customer that he can just drop the reply letter into the nearest mailbox without franking and you pay the entire postage.
2. "Please frank enough" is a request to your customer. Either the customer franked correctly, then you do not have to pay additional postage or he does not frank, then you have to pay the postage in retrospect.
3. "Please postage if stamp at hand" - the explanations as under 2. also apply here.

The information that the postage is paid by the recipient must be printed on the reply letter in the upper right quarter of the envelope according to the exact specifications of the Post.

• As a "postage stamp" you have to print a frame with the dimensions width 15-25 mm and height 17-30 mm. The frame must be printed continuously, a dashed or dotted line is not permitted.
• The text "Remuneration pays recipient" or "Please frank enough, if stamp at hand" must be printed in the center of the frame. They must describe at least 2 lines and at most 4 lines. The text must not touch the edge of the frame.
• The following applies to frames and text: only use black color in good print quality.

If you really want to distribute a large number of reply letters, you'd better go to the nearest post office and ask the staff there whether your reply letter complies with Swiss Post guidelines. Then you are on the safe side.