Lucky Strike Click and Roll

Lucky Strike - a brand with tradition and innovation

• As early as 1871, chewing tobacco was offered under this brand name in the USA. Later, the brand name "Lucky Strike" - which translates as "lucky hit" - was used for the cigarettes of the brand owner at the time.
• In the 1960s, the "Lucky Strike" brand went to the tobacco manufacturer BAT (British American Tobacco), which has been using the brand for its filterless cigarettes ever since. It was not until 1989 that the brand was expanded and variations such as filter cigarettes and lighter types of tobacco were produced and sold under the name "Lucky Strike".
• The brand name "Lucky Strike" was innovative early on. In order to also reach women as a target group, in 1927, in the advertisement for "Lucky Strike", well-known women of society became known for the first time used, which supported the emerging emancipation movement by using the cigarettes as a kind of "torch of freedom" lit. A real scandal back then.
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“Click and Roll” – this is how the new cigarette works

The "Lucky Strike - Click and Roll" is an innovative cigarette variant from British American Tobacco, which has not yet been introduced to the European market across the board. The "Lucky Strike - Click and Roll" differs from other filter cigarettes by an integrated filter Flavor capsule that can be activated before lighting the cigarette and then gives you an intense menthol or mint taste gives.

1. The application is very simple. To activate the flavor capsule, "click" the symbol on the cigarette filter with your finger, this causes the capsule to burst and the aroma to be distributed.


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2. To distribute the aroma evenly, the cigarette is then rolled back and forth by hand several times on a flat, smooth surface, such as a table. Alternatively, you can roll the filter between your thumb and forefinger to distribute the flavors evenly.
3. Now you can light and smoke the cigarette as usual. Not only does the tobacco taste develop, but also the selected "additional taste", such as "menthol freshness".
4. The advantage is that before lighting the cigarette you can spontaneously decide whether you want to smoke your cigarette with or without "flavor". Anyone who likes to smoke a menthol cigarette from time to time no longer has to buy a complete pack. If you do not activate the capsule, the "Click and Roll" tastes like a conventional cigarette from the "Lucky Strike" brand.

For the “Lucky Strike – Click and Roll” the same information on health hazards from tobacco products applies.