Set up an online PR agency
From the type of company to the choice of location and name to market classification: If you have a If you want to set up a PR agency with an office in the city or online as a home office, you need to ask a few questions respond. Self-expression is very important. But only with good work will you be successful in the long term.
In the major German cities there are a large number of agencies that are active in the PR consultancy market. Nevertheless, you also have opportunities to establish yourself as a newcomer. Companies, institutions and administrations know of the importance of their own representation in public. Those who appear on the market with the right ideas will be successful.
Online PR agency - references facilitate market entry
- The founding of a PR agency will quickly be successful if you have relationships and contacts with potential customers and important specialist and media audiences. Verifiable references support the entry significantly. You should specialize in certain fields of activity. In order to be able to offer integrated concepts, join forces with partners or cooperate with established companies.
- The investment required when setting up a PR agency, especially online as a home office, is usually low. Costs can also be saved in an office community. However, you have to invest in the latest communication technology. You also need sufficient financial resources to bridge the time between setting up and paying for the first order.
- As the owner of an agency, you are subject to certain constraints, which you can definitely perceive as a new bondage. You have to find the balance between human resources and the incoming orders. You need enough manpower for your customers. But you shouldn't build up excess capacities. You can overwhelm them with weak business.
Important steps in setting up an agency
- A carefully developed business concept is essential. Such a business plan also has the task of arriving at a realistic self-assessment. Some points such as legal form, location, choice of name, financing planning and range of services must be included. In addition to a market and risk analysis as well as goals and visions, including a schedule, you should comment on your own strengths and weaknesses.
- You can find help and support at your local Chamber of Industry and Commerce and professional associations. Some basic materials such as sample contracts are available here. Invest in consultants and coaches such as tax experts and lawyers. In this way, expensive mistakes can be avoided.
- As a founder, you need to have a certain profile. This means that you attach great importance to a professional external image right from the start. This includes an appealing website, an unmistakable appearance and an agency name with recognition value.
- Establishing an online PR agency will not pay off economically if the remuneration is not right. Use the fee table of the DPRG (German Professional Association for PR Experts) for negotiations. You also need assertiveness and negotiating skills. Don't sell yourself below value. No company can survive with dumping prices of ten and twenty euros an hour.
- Customer acquisition is not only important when it comes to getting started in business. Starting customers are of course important. However, do not take on any jobs that do not fit your company profile or that exceed your capacities.
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Take note of the tip: a dissatisfied customer can be very damaging to your reputation. You generally keep your hands off dubious offers. Be sure to adhere to ethical principles.
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