Design the company slogan individually and creatively
A company is only complete when it has its own company slogan. But some creative minds have racked their brains over such a company slogan. It is anything but easy to find the right slogan for the company, which is also unique. You can find out how you can design a company slogan individually and creatively with the following suggestions.
What you need:
- creativity
- fantasy
- team
- note
- Pen
A concise company slogan must contain the essentials
Before developing a company slogan, you should first write down thoughts about the company.
- With the thoughts you should explain again what the company is concerned with. It is important that you record how the company differs from other companies with similar offers.
- Is it the quality of the products, their uniqueness or maybe the courtesy of the staff? What about innovations? Does the company keep up with the times, does it rely on tradition or is it even able to combine the two? What status has the company been at since it was founded and where should the journey go. What are the company's ambitious goals?
- Furthermore, a company slogan must be short and crisp. It should cling to the customer's mind like a catchy tune. The company slogan can convey what is most important to the company in a few words.
- The uniqueness of the company slogan is the top priority, because there are enough boring, interchangeable company slogans. And interchangeability reduces the credibility of the company slogan.
- A company slogan must be coherent and logical. Avoid absurd sentences like: We live bags or something like that. What you can live with is creativity.
- With these instructions you can get to work and begin creating a company slogan.
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With brainstorming on the company philosophy
- A company slogan can also be designed well in a team. Sit down with your team and brainstorm together.
- Write down all the terms that your colleagues think of about the company. With a little creativity, you can easily develop a slogan from these words.
- An example: A bar that specializes in cocktails would like to serve them refreshingly, tasty, fruity, tasty and in an appealing presentation. Own cocktail creations make the bar something special. Many people associate cocktails with summer, the sea, palm trees and the beach. The presentation of the bar can satisfy this longing. And finally, the cocktail bar's slogan is: Let (name) cocktails melt Caribbean delights in your mouth.
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