Design your own advertising - you should pay attention to this

So you can design your own advertising

Whether flyers, folders, posters or newspaper or Internet advertisements, with a computer program, good ideas and a little know-how, it is possible for you to design advertising yourself. But in order to use advertising to attract more orders or In order to attract customers, you have to be your own graphic designer, copywriter and marketing expert for an action on your own, which you can certainly do with a little effort.

1. First create an advertising concept for your company. How much and which people do you want to achieve? How much money do you want to spend? Where are your potential customers and how can you best reach them, i.e. through which media and with which type of advertising? These are the questions you should answer yourself first. Because producing a few flyers on a color printer requires a lot less capital than having thousands printed and distributed. Addressing the right target group is also important to ensure that your message gets across.
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2. Now you have to take care of the graphic design and the text. You should have a computer system and a good graphics program for this. For example, if you want to design leaflets, consider in advance whether they will be printed in four colors, possibly should be printed with spot colors or simply black and white. They should be made in color by a printer; you can also have them made in black and white in a copy shop if necessary. This consideration is also important so that you can determine the framework conditions for your design. Much of what looks great in color, for example, does not come into its own in black and white.
3. Choose a design that is appealing to your target group. This could, for example, be young and funky, conservative or in a retro style. When using image material, you should own all rights to it. Any people you have photographed must also agree to this. Anything else would be illegal.
4. Coloring is a good way of attracting attention. Red, for example, is so popular because it has a signal effect. It is better if the end result is not too colorful. The eye of the beholder should not be confused by too many different colors and elements.


Instructions - create flyers

A well-designed flyer inspires and encourages you to pick it up. He ...

5. Make sure you have all the relevant data that the customer will need to find you, such as Company name, address or website, included, legibly and correctly reproduced are.
6. For you, designing your own advertising also means thinking about such things. The message of the advertisement should be clearly recognizable, i.e. what exactly is being offered, where and when. If you have a logo or something like that, it's good to include that.
7. Depending on how the advertising is to be brought to the man or the woman, i.e. printed for distribution, as a billboard, on the Internet, etc., there are different things, such as format specifications and file formats to be observed. All manufacturing advertising companies have this information ready. As a rule, they are also available on the Internet. Stick to it so that the end result is close to what you designed and there are no wasted time and additional costs.

Learn from the pros

• The general term “advertising” is something very complex. One factor influences the next. A poster, for example, has to be designed differently than a folder in order for it to have its effect. Therefore, take a close look at professional advertising designed by professionals and try to imitate them. Of course, you should not and must not "steal ideas". Rather, try to recognize the mindset behind it and apply it to your advertising.
• Attend workshops and take advantage of courses on the subject of advertising, for example at your local adult education center. Then you will get better and better and you will be able to design good advertising yourself.