Create a blog title as a blogger

Identify your interest as a blogger

• It sounds relatively easy, but most ideas of actually good writers fail because they don't even know where their blog is supposed to develop. As an insurance salesman, you can of course blog and it won't be difficult to find enough topics to write about lets - from the latest sales representative training to the incentive trips from HMI / ErgoPro to the professional analysis of the sense and nonsense of the Riester pension.

• But be careful: It is precisely in this apparently unambiguous thematic orientation that the trap lies that in the end it results in a hopeless mess. What do these topics have to do with each other? Apart from the fact that it is more or less clearly about insurance, little. The representative training could just as well be a sales training of a furniture supplier or a car dealership and incentive trips, there was already that kind of thing at VW.
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• Make it clear who you want to reach with your blog. Do you want to gossip and entertain, or do you really want to compete to add value to your readers? So if you have decided on the rough thematic level, the second thing you should do is look at your potential readership and their interests. So ask: Who is this what I'm about to write of interest to?

• The best part of fishing for readers is what you need to know about what you have to offer. What would you think of a car salesman who is surprised by the qualities of the car on a test drive? Don't promise too much, but don't promise too little either. Remember, "every promise not kept costs me readers who give me a promise not made Couldn't even bring you. "So make an effort to be serious, especially when you are entertaining want. This should be expressed in the title, i.e. your company sign.

Create the blog title from your core topic

• So once you have identified the promise that you want to give with your blog title, you should only start afterwards to really want to create a title from it. Remember that you want your title to do two things: it should be appealing on the one hand and meaningful on the other.


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• The best way to manage this balancing act is to ask yourself who is behind the blog. Who are you, what qualifies you for this blog and how do you write? There is little point in calling a blog "Pfennigfuchser" if you give exclusive shopping tips on the best. The "financial expert" is also not a well-chosen title if you give investment tips, but it is not clear why you should be believed of all people. There are many financial experts and "financial experts". So reflect on what sets you apart.

• Be humorous and don't be afraid to poke fun at yourself. Nowhere does exaggerated seriousness seem more misguided than in the blogger scene, if it is not meant in a satirical way. Even gentle corruptions of celebrities (not insults or even identity sanction) are welcome. So imagine yourself as a finance expert called Theodor, for example you could trade as "Penuns / zentheo" - at the time one common nickname for the former Federal Minister of Finance Dr. Theodor "Theo" Waigel - provided you are on the one hand really on proven be able to refer to in-depth knowledge, on the other hand already be able to count on an interested readership (e.g. as the owner of an agency Etc.).

• But imagination is not only limitless, special imagination is also particularly profitable. Also, since not everyone (your) has a sense of humor, you should prioritize intelligently describing your offer. You can search for synonyms using Wikipedia. For example, if you have a compound title in mind, you have two search terms that you can send "on a journey". Often it is sufficient to combine the synonyms obtained, since meanwhile synonyms of search engines can be found.

• This is the former Search engine Thanks to Powerset, which has now merged into "bing". So don't limit yourself too much and never take the first thing you can think of. Don't create a blog title from gut instinct. Always ask yourself, "How can I make it more memorable?" and "Would that be how my reader would find me?"

• Let these be the only restrictions on your blog title brainstorming. Remember that as a blogger you are not only an author and journalist, but also a service provider. And as such, you can use the Internet above all one thing not to be - boring!