Photographer: Calculate the prices correctly - professional tips

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Photographers are often self-employed and rarely work as an employee. Self-employed photographers are a dime a dozen and it is often difficult to position yourself - especially when it comes to prices. How a photographer correctly calculates prices depends on many factors.

Photographers should calculate their prices well.
Photographers should calculate their prices well. © Lupo / Pixelio

What you need:

  • Sure instinct
  • Knowledge of the cost
  • Self-confidence

The work of a photographer

  • The work of a photographer is usually not very regular and often depends on the orders placed.
  • That salary of a photographer varies every month and is seldom always the same.
  • Photographers have to advertise themselves in order to keep getting jobs. Often the orders also depend on the season or the economic situation in the country. Many factors can therefore not be influenced, no matter how good the photographer is.
  • Good work also has its price. Every photographer should tell himself this when the photographer calculates prices.

How to calculate your prices

  1. Do not base your daily rates on the competition, but on your own needs. You yourself know best how much you have to spend and how much income you need to live. This information is different for every person.
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  3. Make a list of the fixed costs you have to bear with your job. This includes both material costs, which concern the photography itself, as well as office material, studio rent, advertising costs or even health insurance and pension insurance.
  4. Add up all fixed costs and calculate this over a month.
  5. Now calculate your income, which you would like or would like to have. which you need to live. Be realistic with this calculation. Of course, you would always like to have more, but you should know your cost of living.
  6. To do this, add up the rent for the apartment, allowance for meals, money for the pleasure or something else.
  7. Also, consider any income tax or other expenses that may come with it.
  8. Be generous and also take into account that failures must also be covered. Sometimes there are dry spells that you have to bridge.
  9. Calculate the days or jobs that you plan to take on in the month or in a year, or which you think you can manage in terms of time.
  10. As a photographer, calculate prices by adding up the monthly fixed costs with the salary and adding them to the number of jobs.
  11. The result is a possible daily rate, which can normally be between 600 and 1000 euros, but also below or above.

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