Homemade perfume advertising

Objectives and images of advertising

A perfume advertisement is about creating dreams. With this fragrance you can become what you have always dreamed of. A femme fatale who walks past dangerous big cats with a touch of nothing. Who rules everything and everyone with her eyes. Whether for men or women, in perfume advertising an image is created that should be permanently imprinted in your head. A certain image should be created. Either the mysteriously desirable or the sporty dynamic.

• A perfume advertisement is about values ​​like lightness, playfulness, sexyness, fun, seduction, passion, beauty, independence and strength. These values ​​not only stand for the image in advertising, but can usually be found in the perfumes themselves. So if the person in the advertisement is a strong, independent woman, for example, then the scent is also intense, powerful and mature. Choosing the right attributes for your advertising also automatically addresses the right customers. A business woman, for example, will prefer a perfume like this rather than one that is sugar-sweet.
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• Of course, not only women wear a fragrance who look like the model in the commercial. Rather, it is about which properties the wearer prefers and what effect is to be achieved with them. A perfume buyer wants to be able to identify with his fragrance and through it to become something more of what he would like to be.

Design the advertisement for your perfume

1. If you want to create a commercial for your perfume, first make clear what attributes your perfume has. Is it a strong, sweet or sporty fragrance? What are the ingredients?
2. If you know what image your perfume should convey, put together the people and the places of action. For example, if you have a sporty scent and you chose the attributes of being sporty, sexy and independent, the person could be both a man and a woman. He / she with a toned body. Nature is suitable as a place of action. Whether in the forest, by the sea or in a winter landscape, let your imagination run wild.


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3. The next important thing is a message. Invent a story that can convey the image well. Let your imagination run wild and think about how the scent could make you special. Then think of a situation in which you would act as that person. What would that look like? For the example given, a scantily clad woman on a horse would be conceivable. She gallops away and in the background you can see the man she has abandoned.

And now you become your own director and create your own creative perfume advertisement!

Organize the shoot

If you want to start shooting a commercial, the first thing you should do is find a suitable location and good equipment.

• You get a good camera if you choose a 3 chip model. They are also called Prosuner models. With these cameras, the colors are more brilliant. If you have a smaller budget, choose a good 1-chip camera.
• For processing on the PC, it should have at least a process power of 700 Mhz. 800 Mhz is better. You should also have enough RAM space. Because one hour of DVD requires 13 GB of storage space. So there should be at least 20 GB of storage space. Your screen shouldn't be too small and have a resolution of at least 1280 x 1024. And the PC needs a Firewire interface to connect the camera to the PC.
• If you are new to filming, practice a little first. When you feel confident and happy with your results, you're good to go. It is important that the camera is kept steady while shooting. Consider using a tripod.
• Now you need a suitable place. It is important that you are undisturbed and that you can shoot without permission. Otherwise you still have to try to obtain the required permits.
• When you have decided on a place, it depends on the right setting. Make sure there is good lighting. If there is not enough sunlight, you should use additional light sources. The location should offer enough space so that you can film freely and undisturbed.
• Of course, you also need people to act for your video. It depends on your story. Perhaps you will find the right people in the circle of friends. Let them rehearse the scenes beforehand and see if you like their performance.

And now have fun and success with your commercial.