Register on Google Shopping

Above Google Shopping dealers have the option of entering their products and thus allowing prospective buyers to find their website more quickly. In this way, both sides benefit, dealers sell their goods better and buyers find what they need more easily. And all of this for free.

This is how Google Shopping works

Google Shopping is sort of one Search engine, like the normal Google. Except that here you can specifically look for specific products that you want to buy.

1. Call the side of Google shopping on. There you can then enter your desired product (for example "MP3 player") in the search bar.
2. Then click on the "Search" button behind the search bar. You will then be redirected to the search results. There you will see a photo of the product, next to it a short description with the link to the retailer shops and behind it the price.
3. In addition, you have a price comparison for the same product from other providers below the price. So you can choose the cheapest offer. You can also enter your location using the search results. In this way, you can display dealers in your area in order to possibly save shipping costs.
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4. On the left side you can, among other things, set whether you only want to add new articles, Want to see free shipping products, certain brands or providers, and in which Price range you are looking for. Set everything to your liking.
5. If you have finally found the right product for you from the list, click on the corresponding link and you will be taken to the retailer pages. Here you select a provider and can then buy the product in their shop as usual.

This is how you can register

1. If you have a Google account, you can log in with your data in the Merchant Center at. Here you must first select your country and confirm the terms of use. Then you can configure your account.
2. Here you need your business name, description, website url, address, phone number and e-mail-Enter the address and your main contact name. After this data is saved, your ownership still needs to be verified.
3. If you follow the instructions from Google to confirm that the specified website belongs to you, you still have to claim the URL in the Merchant Center afterwards. This can be done under the general settings and via the link "Claim this URL".
4. When everything has been confirmed and saved, you can start creating product data and uploading items. This can be done via content API or a data feed. You can deactivate or delete your products later at any time.

Being able to register your articles on Google Shopping is therefore a bit cumbersome, but it is definitely worth it, as you can be found faster and thus surely generate a little more sales.