Switch off personalized advertising on Amazon

Switch off personalized Amazon advertising

1. To turn off advertising, visit Amazon's website. Click on "My Account" in the top right corner and then on the yellow "Register" button.
2. Give your e-mail-Address and password and click the "Next button" to log in.
3. In your account, scroll all the way down to "My Amazon.de". There you will find three entries under "Personalized content".
4. Click on the last entry "Personalized advertising" and the "Amazon settings for advertising" will appear.
5. In the "... don't personalize "a squiggle and click" save. "


Turn off personalized advertising - that's how it works

Personalized advertising is often presented as an improved service ...

6. Repeat this procedure for the other two entries: "Your personal page enable / disable "and" Settings for browsing history "in case you do not use the functions want to use.
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With the new settings, you will no longer see personalized advertising. In addition, a personal page is no longer displayed. After switching off the last option, the browser history is no longer saved. Now you can use the Amazon website completely impersonally. These settings are especially useful if you are using a public computer.

Individualized advertising - made possible by cookies

• Although Amazon earns a lot of money with its products, the company does not forego other sources of income. You will see different types of advertising on the pages. However, this is precisely tailored to your user profile.
• On Amazon you search for different products, the website remembers them. Visited pages are saved in the form of cookies and the company uses your favorite products as the basis for personalized advertising. This changes when you change your search or Change your buying behavior. Amazon wants to encourage you to order other products that are similar to your favorite products.
• Cookies are specific identification characters that are transferred to your computer hard drive (in the browser) by Amazon. These small files allow the website to recognize you as a customer and offer you various services (1-click shopping). The cookies allow the website to record your individual search and purchase behavior and use this for personalized advertising.