Writing the perfect teaser: 5 practical tips

A teaser has to do that

Readers go looking for texts with certain expectations. They want to be informed, inspired, emotionally addressed and entertained - preferably all at once. With a successful teaser, you can promise the readers of your texts this experience and encourage them to open and read the text. A good teaser appeals to the reader emotionally and picks him up where he is. He always has the desired target group in mind.

In addition, the teaser must contain the main keyword and important secondary keywords so that it can also be found in searches and readers can immediately see that the desired content is prominent. Last but not least, with a call to action, he moves the reader not only to read, but also to act in the way intended by the text, such as buying a product.

This is how a good teaser is structured

A good teaser should not be too long, but present the information at a glance. It should be a maximum of ten percent of the text length, with the headline being part of the text. In most cases, a headline of around 60 characters and a total length of the teaser of three to five lines are suitable.

It begins with an attention-grabbing beginning. You should not overdo it with the use of lurid sentences and snappy phrases, because the core message of the text is often lost. A boring layout that only lists the individual sub-items of the text and thus represents more of a table of contents in prose is bad. Last but not least, the teaser must be free of clerical errors, stylistic errors and punctuation errors.

5 tips for successful teasers

1. Write the teaser as the last part of your text. In this way, all content is present and you do not promise anything that is not kept in the text.


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2. Questions create tension. By asking a question that the reader will identify with, you stimulate curiosity and encourage them to click and read.
3. Surprise your readers with little-known, worth knowing or unusual information in the context of the text.
4. Let quotes speak for themselves. When you find an apt quote from someone your audience knows and respects, borrow a little of their authority.
5. Don't promise anything you don't keep. If you promise to answer a question or solve a problem, that promise must be kept. Nothing makes you less credible faster than when you don't.