Provide a wide and deep range
Are you thinking of opening your own shop in the distant future, but you don't know how to create a wide and deep assortment in a customized manner? A few tips will help you get your deployment working properly.
What you need:
- a market analysis
- a target group analysis
- many different product groups
- several subgroups of the individual goods
A wide range
- A wide range is always based on the needs of the customer. For example, the customer will find many different pasta products in retail stores. In addition to pasta, several products such as sauces, tomato paste, ketchup and much more are offered within a product group.
- The depth of the range depends on a special market analysis, which should be carried out before the range is determined.
A wide range
- It is up to you how broad the range of your shop should be. However, a wide range requires a certain shelf life of the products in specially designated rooms.
- The more different product groups you offer in your range, the wider the range should be.
- A very wide range is offered in a grocery store in particular. The individual products range from food to tobacco products to spices, care products and non-food products. Here you get everything your heart desires, so to speak.
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The structure of the range plays an important role, especially in retail. The range …
Offer a wide and deep range
- In order to successfully offer a wide and deep range, a corresponding market and target group analysis is essential.
- How you build up and design your range is of course your own decision. If your customers prefer to buy bread products, ideally expand your range to include different types of bread, baked goods, fresh rolls and toasted bread.
- However, if your customers prefer fresh fruit every day, expand your core range accordingly to meet the customer's requirements.
- Always place high-quality products in the higher price range at eye level with the customer. It is best to place less high-quality goods in the lower part of the shelves.
- A wide and flat range in particular encourages customers to buy several products at the same time. For example, if he buys a pack of pasta and sees the tomato sauce in the corner of his eye, he will probably buy it as well.
- The selection of the range or of the products is crucial for sales success!
- For this reason, buy goods that the customer wants, but only buy products that recoup the acquisition and storage costs.
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