Ideas for a trade fair stand

What you need:

• An eye for the needs of trade fair visitors

Depending on the size of the stand, an exhibition stand can be very expensive. But even on a small area, a few ideas can be used to set up an interesting stand for trade fair visitors.

Design ideas

• Depending on the size of the trade fair, it can be very important that your stand can be seen from a distance and that it may attract attention with unusual ideas. Because at a very large trade fair, even the trade visitors may not be able to view all the stands.
• Depending on the specifications of the trade fair organizer, you may have your stand with a conspicuous banner or decorate with things that are recognizable over the many heads of the visitors and attract attention produce. In addition, the design elements for your product or Your service fits (for example, conspicuous balloons on the exhibition stand of a children's book publisher).
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• Sufficient information material should also be available at your exhibition stand. You could place this in such a way that a flyer or an image brochure can be taken with you in passing, so to speak can, or in such a way that the visitor is forced to enter the stand to get information supply.
• Which variant and which ideas you choose will depend on whether you are targeting a specialist audience or not - as for example at the Frankfurt Book Fair - also address a mass of interested lay visitors want.


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• It is of course important that the booth is manned throughout, so that in-depth discussions can be held if the worst comes to the worst.

An exhibition stand as a resting point

• The bigger the fair, the more strenuous it becomes for the visitor. So how about designing your exhibition stand in such a way that it can also be a kind of resting point for the visitor.
• Depending on the size of the booth, you could, for example, set up a couple of comfortable armchairs that are specifically intended to invite you to linger.
• If this does not contradict the requirements of the trade fair organizer, you could also set up a small water dispenser at your stand to provide the thirsty trade fair visitor with drinking water.
• Small souvenirs are also popular with visitors, for example small chocolate chips that you could have your company name printed on.

There are hardly any limits to the ideas for the attractive design of a trade fair stand. However, limits are usually set by the organizer, so that the creative design of your exhibition stand will also have to meet certain requirements.